6IXTY 8IGHT Limited Taiwan

BRAND STORY 6IXTY8IGHT was founded and established in Hong Kong in 2002 by Erik Ryd, a Swedish entrepreneur with an established lingerie manufacturing business in Asia. Erik saw a gap in the market for a modern lingerie brand that was youthful and energetic, and provided value for money. He seized the opportunity by successfully launching the first ready-to-wear fashion lingerie collection in Paris. In 2003, Erik set up 6IXTY8IGHT’s headquarters in Hong Kong and the first store in Beijing, with much success. From 2006 onwards, the brand expanded beyond its lingerie range, to include sleepwear, loungewear, everyday apparel and accessories. Splashed in 6IXTY8IGHT’s signature shade of pink, each…